Notable Press

Our mission is to strengthen the bond between pets and their people through world-leading insights powered by DNA. We look forward to sharing more of our story—please reach out to our PR team with media requests at pr@wisdompanel.com.

Wisdom Dog DNA

15 Tech Gadgets Every Pet Owner Needs

"If you were curious enough to buy one of those cool at-home DNA kits for humans, we’re positive you’re going to want to check out Wisdom Panel, the canine version..." -- Reader's Digest

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Wisdom Dog DNA

Dog DNA kits exist and they can help pinpoint what breeds your pup really is

"With thousands of near perfect reviews on Amazon, it's no surprise this kit is growing in popularity..." -- CNN Underscored

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Wisdom Dog DNA

Deal Alert! The Dog DNA Test with Thousands of Rave Reviews is on sale for Prime Day

"Thousands of Amazon customers have also been surprised to find out their dog’s genetic makeup was completely different from what they guessed..." -- Yahoo! Entertainment

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