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Want the best for your pup?

Know the most about your pup with Wisdom Panel Premium for just £NaN more.

Premium DNA Kit

You know your pet better than anyone. But DNA can show you so much more. 

See how Wisdom can help you get to know your whole pet, and let you pet parent in an entirely new way too. 

The breakthrough tech your pet deserves.

Did you know that, genetically speaking, a Chihuahua and a Great Dane are 99% identical? Or that—due to the unpredictable nature of trait inheritance—a domestic shorthair cat could turn out looking totally pedigreed? So, how do we detect the difference? Our scientists have spent more than a decade developing a custom genotyping chip and an industry-leading breed detection system. All to make sure we get the most precise picture of your pet’s breed mix. Because they deserve the best.

Illustration for accurate result

Fig 01:

With 40x greater genetic resolution, our dog breed detection system allows us to identify slight differences between even the most closely related breeds.

Illustration for large DNA database

Fig 02:

To provide the most reliable results, we compare your pet's genome against the world's largest breed reference database (27,000+ samples from over 50 countries)..

The biggest database for the best breed detection.

We have no business selling you DNA tests if we’re not going to be the best, most helpful option out there. So when we do test your pet’s DNA, we go deep. And we compare your pet’s sample to the world’s largest reference database for both dogs and cats. Our database lets us test your pet’s genetic code against millions of possible breed combinations and screen for over 365 dog and over 70 cat breeds and populations. With the world’s largest breed database, we’re able to give you the most accurate results. And as we continue to add data as a community, we can make more and more discoveries to help all petkind.  

Science that only gets smarter over time.

You’ve seen us say it: we screen for more breeds than leading competitors and with more accuracy than any other pet DNA service. But, for us, that’s table stakes. We’re always working to improve the way we help care for your pets. Right now, our detection system is 1,140x more efficient than the industry standard. We process tens of thousands of samples in minutes. (Which we think is pretty cool.) And this process is fully scalable—meaning our tests will only get faster, more accurate, and more comprehensive. So there’s no limit to how many pets we can help or how many ways we can help them.

Illustration for technical advancements

Fig 03:

After 20+ years of research and development, we've made technical advancements that improve our accuracy and speed while maintaining costs for you.

Fig 04:

In a first-of-its-kind product feature, Wisdom Panel's behaviour insights are powered by statistical models that rely on hundreds of informative genetic variants and breed ancestry proportions for each behaviour.

Pioneering behaviour insights that empower pet parents.

For the first time ever, pet parents can see the genetic links that drive their dog’s individual tendencies and behavioural predispositions. And that’s a big deal, because when you understand the "why" behind your pup’s personality and quirks, you can tailor their training and care to their unique needs. Our team of scientists analysed our DNA database of over 5 million pets and layered in data from 1.5 million veterinary medical records and more than 200,000 survey responses from our pet parent community to uncover the genetic underpinnings of 15 behavioural traits. In order to deliver the accuracy you’ve come to expect from Wisdom Panel, we developed complex statistical models that leverage hundreds of genetic variants and breed ancestry proportions for each behaviour included in our tests. The result? Unprecedented insights that give you a deeper understanding of your dog and strengthen the special bond you share.

Illustration for quality control

Fig 04:

Our rigorous quality control standards are comparable to those that human genetics testing companies use.

Not your average lab.

You’ve probably heard of human-grade pet food or dog shampoo. But what we’ve got is a human-grade lab. (CLIA-certified in fact.) So, we’re not messing around with your dog’s genetic sample. We’re using the best-quality equipment available. We work with Neogen Genomics. They’re genetic pros with more pet DNA experience than any other lab, receiving more than 1.5 million samples every year. (And, in case you’re into acronyms, along with being CLIA-certified, our US lab is AAHA-compliant, ISO 17025-certified, and accredited by both A2LA and the USDA.)  

Want to dig into the details?

Meet our experts—including scientists who contributed to the dog and cat genome projects.

Jason Huff, PhD

Jason Huff, PhD

Senior Scientist Computational Biology

Oliver Forman, PhD

Oliver Forman, PhD

Product Development Manager

Jonas Donner, PhD

Jonas Donner, PhD

Discovery Manager

 Heidi Anderson, PhD

Heidi Anderson, PhD

Senior R&D Mananger

Our partners

  • International Partnership for Dogs logo
  • Morris Animal Foundation logo
  • Geneseek® logo
  • Waltham logo
  • OFA logo
  • University of Helsinki logo
  • ISAG logo

Scientific publications

We’re proud to be part of the largest pet care company in the world. See the research that’s helping us improve life for all petkind.

A dog with blue eyes
PLOS Genetics
June 16, 2022

Genetic epidemiology of blood type, disease and trait variants, and genome-wide genetic diversity in over 11,000 domestic cats

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two dogs walking on the field
PLOS Genetics
February 27, 2023

Genetic prevalence and clinical relevance of canine Mendelian disease variants in over one million dogs

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Two dogs running together
Canine Medicine and Genetics
December 08, 2021

The effect of inbreeding, body size and morphology on health in dog breeds

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Rottweiler puppy
Human Genetics
May 13, 2021

Missense variant in LOXHD1 is associated with canine nonsyndromic hearing loss

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Finnish dog breed
Human Genetics
February 19, 2021

A missense variant in IFT122 associated with a canine model of retinitis pigmentosa

Read More
Finnish dog breed
Human Genetics
February 06, 2021

Intronic variant in POU1F1 associated with canine pituitary dwarfism

Read More

Showing 6 of 40 articles

Find the best DNA test for your pet. When it comes to the health and happiness of your pet, there’s always more to know. So we have four different tests to help you discover the answers you need to understand your pet— whether you’re excited to learn more about their breed mix or you want to go full crazy pet parents and run hundreds of tests to know all the details. (Yes, we’re the latter.)

*Based on controlled tests of known purebred dog samples