Now with Free Standard Shipping! Applies automatically at checkout

Shop now

Making sense of your pet's appearance

You know your pet's adorable. But do you know why? Wisdom Panel's traits tests identify the genetic variants responsible for things like their floppy ears or shimmery coat colour. But that's just the beginning.

woman smiling at dog behind her

Why traits matter

Your pet’s traits give them their one-of-a-kind appearance. But they also give you intel you can use as a pet parent. That’s because the more you understand about your pet’s features — like their wiry coat or the potential health implications of their short legs — the better you can tailor their grooming and everyday care.

Types of traits

Wisdom Panel’s trait tests are broken out into three different categories that demystify your pet’s physical appearance. Coat characteristics: From coat length and furnishings to coat pattern and colours, this section is all about fur. Weight: Learn the ideal weight range for your adult pet Body features: Get a detailed breakdown on head shape, ear shape, eye colour, leg length, and more.

small dog cocking head at camera

How Wisdom analyses traits

Our team of scientists gather information on your pet’s DNA to determine how the key gene variants, which are inherited from their mother and father, contribute to their physical features. Then we compile the results in an easy-to-understand report that breaks down the traits you’re likely to see in your furry friend.