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Wisdom Panel has officially tested 5 million pets—and with every DNA test, we’ve uncovered incredible stories, surprising discoveries, and deeper connections between pets and their people. Here’s what we’ve built together.
Fur babies
81% of pet parents consider their pet their child.
The more the merrier
41% of pet parents have at least 3 pets or more in their household.
In the will
25% of pet parents have included their pet in their will.
Adoption leads the way
78% of pet parents adopted their pet from a shelter or rescue.
Cake, treats, repeat
92% of pet parents celebrate their pet’s birthday (because every good boy and girl deserves a party!).
Party animals
36% of pet parents have thrown their pet a party.
Pets over romance
65% of pet parents would rather have a pet over a partner
Must love pets
20% say their pet has influenced who they date.
Pet approval required
83% of pet parents say a pet’s disapproval would likely influence their relationship decisions.
Pet first, address second
61% of pet parents say their pet influences where they live.
Pawsport ready
67% of pet parents have taken their pet on vacation (why should humans have all the fun?).
Sorry, I have plans… with my pet
85% of pet parents have canceled plans just to stay home with their pet.
Pet-friendly jobs for the win
45% of pet parents have chosen a job based on pet-friendly perks
Our furry confidants
97% of pet parents talk to their pet like they’re a person.
Pets just get us
99% believe their pet understands their emotions.
Conversations with pets
Pet parents commonly talk to their pets about dinner plans, TV, the weather, and family members.
of pet parents have over 5+ nicknames for their pet (because one is never enough!).
of pet parents spend at least $1,000 per year on pet care
of pet parents have purchased high-tech gadgets for their pets (think GPS collars or cameras)
of pet parents have invested in heated or orthopedic pet mattresses
A house (yes, a whole house!)
A first-class airline ticket because luxury only
An RV for road-tripping with their bestie
A personalized pet portrait
Sister, sister
When Zoey was rescued and placed in foster care, the goal was to help her feel safe. What she found was so much more. She slowly bonded with her foster family’s dog, Jazz, and their friendship blossomed. But after officially adopting Zoey and running a Wisdom Panel DNA test, the family discovered an incredible twist—Zoey and Jazz weren’t just best friends, they were long-lost sisters. Adopted from different shelters 2.5 years apart, they were finally where they were meant to be—together.
A life-saving discovery
A trip to the emergency vet is always stressful, but for Duke, it could have been catastrophic. After an injury, he was rushed to the ER, where the vet was ready to administer pain medication—until Duke’s family spoke up. Thanks to his Wisdom Panel DNA test, they knew he had a genetic mutation that prevents him from processing certain drugs, including the one he was about to be given. By sharing this information, they helped Duke avoid what could have been a fatal reaction.
From stray to family
Sophie was found on the interstate, abandoned, scared, and injured. When no one came to claim her at the shelter, her rescuers knew they had to adopt her. Since they had no background information on Sophie, a Wisdom Panel DNA test filled in a lot of blanks for her new pet parents. She's 65% American Pit Bull Terrier, with other breeds from the Guard dog breed group mixed in. So it's no wonder that she's a loyal, devoted member of her new family.
See what we’ve uncovered in 20+ years of genetic testing.
Behind every test is a tale. Here are a few of the stories we’ve discovered on the road to testing 5 million pets.
A lot has changed since Wisdom Panel started leveraging genetics to advance pet health. Hear from our team how the science has evolved.
Learn how dogs and cats came to form unbreakable bonds with their humans — and how those relationships benefit us all.
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