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Wisdom Panel has officially tested 5 million pets—and with every DNA test, we’ve uncovered incredible stories, surprising discoveries, and deeper connections between pets and their people. Here’s what we’ve built together.
Our furry confidant
In a typical day, 56% of pet parents talk to their pet more than anyone else
The more the merrier
38% of pet parents have 3 dogs or more
Designated guardian
71% of pet parents say they have a designated guardian for their pet in case something happens to them
Adoption leads the way
48% of pet parents got their pet from shelter or rescue
Pet adventures
39% of pet parents organise weekly activities purely for their pet’s entertainment
Party animals
36% of pet parents have thrown their pet a birthday party
Pets over romance
22% of pet parents said they would end a relationship if their pet did not take to their potential partner.
Must love pets
15% of pet parents said their pet has influenced people they have dated, and have ended relationships if their pet doesn't approve.
Pet approval required
15% of pet parents said their pet has influenced people they’re friends with and have ended friendships if their pet doesn't approve.
Pet first, address second
33% of pet parents said they chose where they live based on the suitability for pet, over own personal preference.
Pawsport ready
56% of pet parents said they put their pet first when it comes to booking holidays and will only choose locations that are suitable to bring their pet, over their own personal preference.
Sorry, I have plans… with my pet
20% of pet parents would not attend a Christmas party if their pet wasn’t allowed to attend.
Pet-friendly jobs for the win
36% of pet parents have chosen jobs with flexible working hours to care for their pet.
39% of pet parents think their pets have better social lives than them
44% of pet parents say their pet has meowed or barked, or made another vocal noise, that they’re convinced sounded human
43% of pet parents would consider getting a tattoo of their pet, 11% already have a tattoo of their pet!
33% of pet parents spend at least £1000 on their pets annually
32% of pet parents have purchased high-tech gadgets for their pets (think GPS collars or cameras)
18% of pet parents have invested in orthopedic pet mattresses
18% of pet parents have purchased a personalised pet portrait
28% of pet parents have invested in a pet-friendly car or car seat
43% of pet parents have purchased custom-made clothing
Bella was in rough shape when she was picked up as a stray. Not only did she find a forever home, a Wisdom Panel DNA test revealed a fun breed mix (can you say cavapoochon sprocker?!) and enabled her family to contact her biological sister's pet parent so they could compare stories.
Frederick’s pet parents never would have guessed he was a Saluki/Australian Cattle Dog mix, but his looks and behaviour made so much more sense when they saw his breed report. But that wasn’t the only interesting discovery. They also learned Frederick fathered a litter when he was just a teen. Now, his pet parents are doing DNA tests on their other dogs with the hope of uncovering their relatives, too.
Cubby’s pet parents suspected he was a Staffordshire Terrier mix, but his long hair was throwing them off. A Wisdom Panel DNA test revealed he had a small percentage of Saint Bernard, which made Cubby’s looks (and some personality traits, too) make a lot more sense.
See what we’ve uncovered in 20+ years of genetic testing.
Behind every test is a tale. Here are a few of the stories we’ve discovered on the road to testing 5 million pets.
A lot has changed since Wisdom Panel started leveraging genetics to advance pet health. Hear from our team how the science has evolved.
Learn how dogs and cats came to form unbreakable bonds with their humans — and how those relationships benefit us all.
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