Shop early and get up to £50 off
Breed Mix
Relatives
Health
Traits & Behaviour
Dog
Dog
Cat
Cat
£89.59
£139.99
Screen for 365+ breeds
260+ health tests
New! 15 behaviour tests
50+ traits tests
Vet consultation for 'at risk' health findings
Find your dog's relatives
£64.99
£99.99
Screen for 365+ breeds
25+ health tests
New! 2 behaviour tests
Find your dog's relatives
50+ trait tests
Screen for 365+ breeds
Test for MDR1 (drug medication sensitivities)
Find your dog's relatives
New! 2 behaviour tests
£89.59
£139.99
Screen for 365+ breeds
260+ health tests
New! 15 behaviour tests
50+ traits tests
Vet consultation for 'at risk' health findings
Find your dog's relatives
£64.99
£99.99
Screen for 365+ breeds
25+ health tests
New! 2 behaviour tests
Find your dog's relatives
50+ trait tests
Screen for 365+ breeds
Test for MDR1 (drug medication sensitivities)
Find your dog's relatives
New! 2 behaviour tests
£58.49
£89.99
Win a Christmas hamper for your beloved pet! Buy a Wisdom Panel DNA test and automatically be entered to win an exciting Christmas hamper. Contents include: Whistle Health Monitor, Wisdom Panel poo bag dispenser, Battersea rope and rubber triangle, Pedigree Dentastix, Jo Harris grooming products, gingerbread man toy. See terms and conditions here.
Give the gift that’s pet parent-approved. When it comes to pets, there’s always more to love. And know! Give the gift of Wisdom and help pet parents gain a deeper understanding of their pet. With breed, health, trait, and behaviour insights—plus relative matching for pups—they’ll have the knowledge they need to provide the best life-long care.
Our science is changing pet parenting for good.
With over 4.5 million pets tested, we’ve created the largest pet health database, which empowers us to make discoveries that help all pets (including yours).
Meet this month’s featured breed.
Keeshond
The Keeshond is an alert, intelligent, and playful dog. Once used to guard river barges, this breed sailed its way to popularity as a family pet with a permanent smile on its face.
Health With data from 4.5+ million pets and over 20+ years of scientific research, our tests can detect genetic disorders and health risks in individual pets. So you (and your vet) can give your pet the personalised care plan that keeps them healthy and happy.
Breed insights Breed mix affects everything from temperament to activity needs. Our tests give you the most accurate breed reporting and detection, so you can truly understand all the details hiding in your dog’s DNA.
Relatives Curious about your dog’s siblings, parents, and other (non-human) family? When we test your pup’s sample, we’ll search for their genetic relatives, so you can message them, compare DNA results, view photos, and more. (Fun fact: 99.9% of the dogs tested have a match).
New!
Behaviour Understand your dog’s unique personality with behaviour insights powered by data from veterinary medical records, our community science research, and the world’s largest pet genetic database. Learn about your dog’s behavioural tendencies, from anxiety and sociability to weight management, so you can tailor training and care.
Traits Size, coat, shedding, ideal weight range — not only will you get to the bottom of how your pet’s genetics influence why they’re so adorable, but you’ll also understand how to make more informed decisions to better care for them.
Why pet parents love us
4.5+ million pet parents have trusted Wisdom Panel™ insights to help them make decisions about the health and wellness of their four-legged family members.
Hannah and Austin learn about Frank’s overeating gene and adjust his care accordingly.
Jess discovers that her cat Reya has a genetic mutation that gives her adverse reactions to certain medications.
We’ve spent the past 20+ years devoted to DNA. Our team of scientists and vets have spent decades developing the most accurate pet DNA test. Because every pet deserves to have their whole story told. We’ve collaborated with leading academic institutions, innovative research labs, and Banfield Pet Hospital™ to make our process exceptionally precise, fast, and affordable.
Improving life for all pets. By testing your pet’s DNA with us, you’ll learn more about how to provide them with best possible care. But they won’t be the only pet that benefits. Because behind the scenes, we’re using every test to power research that makes a better world for pets everywhere.
We believe better understanding begins with breed. That’s why we’ve spent more than a decade working with top breeders, veterinarians, and geneticists to create the comprehensive breed library that powers our industry-leading detection system. Use this free resource to understand what makes them so unique—and what kind of special care they require.
